Client Goals: The seller wanted to exchange out of Venice and into Redondo Beach because they were tired of dealing with rent control. Why Lyon | Stahl: The seller chose Lyon | Stahl because of our proven track record and our ability to set market records. On the same street of the subject property, Lyon | Stahl had sold three similar properties in the past year. Process: We utilized our aggressive marketing strategy to generate as much activity as possible. Our marketing included a direct mail campaign, email blasts targeting owners and investors, drone footage, and cold calling through all income property owners in Venice. During the listing process we were also able to find our clients a triplex in Redondo Beach that they fell in love with. The triplex was priced extremely competitively with multiple offers on the property. Due to our aggressive marketing we were able to get the sellers an all cash offer with a quick close. Results: Our efforts in getting an offer with favorable terms for the sellers allowed them to write an extremely competitive offer on the property they fell in love with in Redondo Beach. Seller’s were able to move on from a rent control property and purchase something closer to their primary residence in the south bay.